PERSEPSI DAN SIKAP IBU TERHADAP KLAIM GIZI DALAM IKLAN SUSU FORMULA LANJUTAN ANAK USIA PRASEKOLAH DAN HUBUNGANNYA DENGAN KEPUTUSAN PEMBELIAN

  • Inna Kurnia Hidayat Departemen Gizi Masyarakat dan Sumberdaya Keluarga, IPB
  • Ujang Sumarwan Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
  • Lilik Noor Yuliati Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
Keywords: attitude, formula milk, nutritional claim, perception, purchasing decision

Abstract

Not all advertisements give correct information, therefore make the consumer confuse. The aimed of this research were to analyze category of advertisement claim, purchasing decision and the relationship of individual characteristics and mother’s perception, the relationship of perception and attitude towards nutritional claim, the relationship of perception and attitude of nutritional claim on advertisement of formula milk for pre-school children and purchasing decision. There was a positive significant correlation between per capita income with perception. Perception towards claim positively and significantly correlated with the influenced grade of nutritional claim. In other hand, attitude towards claim had a negative significant correlation with the influenced grade of nutritional claim. There was a positive significant correlation between attitude towards claim with buying frequency. There was a positive significant correlation between perception and attitude towards claim with the period of formula milk brand usage.

Published
2009-01-01
How to Cite
Hidayat, I. K., Sumarwan, U., & Yuliati, L. N. (2009). PERSEPSI DAN SIKAP IBU TERHADAP KLAIM GIZI DALAM IKLAN SUSU FORMULA LANJUTAN ANAK USIA PRASEKOLAH DAN HUBUNGANNYA DENGAN KEPUTUSAN PEMBELIAN. Jurnal Ilmu Keluarga & Konsumen, 2(1), 77-85. https://doi.org/10.24156/jikk.2009.2.1.77