Kepuasan Siswa Sma (Peserta Program Kunjungan) Terhadap Kinerja Media Promosi Institut Pertanian Bogor

Rio Fatahillah Chita Putra, Pudji Muljono, Anna Fatchiya

Abstract


Information has become one of the main needs of the community. Now, the trend of high school students in selecting agricultural major, has decreased. Promotion media of university is very important to improve the information, knowledge, and interests of students in selecting agricultural major in university. This study was conducted to know about the performance of promotion media of IPB. This study used a quantitative approach with survey research method. Data analysis methods used correlational descriptive and gratification discrepancy analysis (T-Test). Data collecting used questionnaire to 112 high school student who participants of “visit program”to IPB. The result shows there any differences of student gratification level toward presentation media, Facebook, and Twitter. Presentation media can use as main media in IPB promotion activity, because based on result of gratification discrepancy, the performances was good and significant. Presentation media can use as mainstream media promotion of IPB.

Keyword: gratification, high school students, performance, promotion media, university


Full Text:

PDF


DOI: https://doi.org/10.29244/jurnalkmp.13.2.%25p




Editorial Office

JURNAL KMP (JURNAL KOMUNIKASI PEMBANGUNAN)

Departemen Sains Komunikasi dan Pengembangan Masyarakat
Fakultas Ekologi Manusia, Institut Pertanian Bogor
Gedung FEMA IPB Wing 1 Level 5
Jalan Kamper Kampus IPB Darmaga, Bogor 16680
 
Telp. 0251-8425252, Fax. 0251-8627793
 
E-mail: jurnalkmp@apps.ipb.ac.id; komunikasipembangunan@gmail.com
 
 Creative Commons License
Jurnal KMP (Jurnal Komunikasi Pembangunan) is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.