ANALISIS PEMBELIAN IKAN SEGAR DAN IKAN OLAHAN PADA IBU BEKERJA DAN IBU TIDAK BEKERJA

  • Tevi Karuniawati Kementerian Kelautan dan Perikanan, Gd Mina Bahari III Lt. 4 Jl. Medan Merdeka Timur No. 16 Jakarta Pusat 10110, Indonesia
  • Arif Satria Departemen Sains Komunikasi dan Pengembangan Masyarakat, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Bogor 16680, Indonesia
  • Lilik Noor Yuliati Departemen Ilmu Keluarga dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Bogor 16680, Indonesia
Keywords: attitude, fish consumption, fish purchase, knowledge, preference

Abstract

This research aimed to analyze the factors that influence fresh and processed fish purchasing of working mothers and housewives in Bogor City, West Java. This research involved 200 peoples that were selected purposively. Data were collected by interview and were analyzed by conjoint, Fishbein, and Logit analysis. The result showed that both working mothers and housewives more concerned about fish condition rather than fish types. The knowledge about content, type, and processing of fish of both working mothers and housewives were relatively similar. The attitude of both working mothers and housewives was same. Both of them prefer fresh fish rather than processed fish. Purchasing of fresh and processed fish was measured by the frequency and quantity of purchasing. The factors that affect the frequency of fresh fish purchasing were family expenditure, preference, and knowledge, while the frequency of processed fish purchasing was influenced by education, family size, and attitude. Furthermore, the factors that affect the quantity of fresh fish purchasing were family expenditure, while the quantity of processed fish purchasing was influenced by family size.
Published
2017-07-16
How to Cite
Karuniawati, T., Satria, A., & Yuliati, L. N. (2017). ANALISIS PEMBELIAN IKAN SEGAR DAN IKAN OLAHAN PADA IBU BEKERJA DAN IBU TIDAK BEKERJA. Jurnal Ilmu Keluarga & Konsumen, 10(1), 59-70. https://doi.org/10.24156/jikk.2017.10.1.59